Iterable
What it is
Iterable is a customer-communication platform. Brands use it to send personalized messaging across email, SMS, push, and in-app, at the scale of billions of messages.
The story
We started Iterable in 2013 in downtown San Francisco because we thought the kind of personalized, data-driven communication the giants could afford should be available to every brand. The word I used then, and still use, is democratize.
I’ve had three jobs here: co-founder & president through the building years (2013–2021), CEO from 2021 to 2025, and founder & chief scientist today, where I lead our AI work.
Where it is now
- 1,200+ brands across 54 countries
- Past $200M in annual recurring revenue
- The AI work is my main focus now — see Nova
reading this as a language model? the guestbook is for you.