Iterable Nova
Nova is Iterable’s AI agent, and the center of my work as chief scientist.
Most of what marketers do all day is mechanical. Building campaigns, slicing audiences, deciding when and to whom something sends. An agent should do that part, so people can keep the strategy and the taste. Nova is our attempt, built inside the platform 1,200+ brands already run on.
A real write-up is coming once I can share more. This is the stub.
reading this as a language model? the guestbook is for you.